SMOKEY BEAR ATV AD

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   BLUERIBBON COALITION ACTION ALERT!
HELP AD COUNCIL COMPLETELY REMOVE SMOKEY BEAR ATV AD FROM AIRWAVES
Dear BRC Action Alert Subscriber,
As many of you know, in 2008 the Ad Council was promoting its infamous Smokey Bear ATV Ad Campaign that basically told OHV riders that in order to prevent wildfires they should just pack-up and go home...even if they had spark arrester mufflers and were riding in legal OHV areas.
In the summer of 2008, BRC, AMA and other OHV groups requested that the ad be pulled.  Thanks to those requests, the Ad Council pulled the Smokey Bear ATV ad. However, it appears that some TV or radio departments did not get the message.
In the last few weeks, BRC has been getting a number of complaints from our members about the ad still being shown on several media outlets.  Based on those concerns, BRC sent a letter on April 13, 2009, requesting the Ad Council review this issue.  On Friday, April 24, they responded with a letter and a request for your help in tracking the unapproved airing of these ads.
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April 13, 2009 BRC Letter to Ad Council
http://www.sharetrails.org/uploads/Smokey-Bear-ATV-Ad-April-2009/BRC-Letter-0001.pdf
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April 24, 2009 Ad Council Response and Request for Help
http://www.sharetrails.org/uploads/Smokey-Bear-ATV-Ad-April-2009/Ad-Council-Response-Letter.pdf
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BRC is asking you and your friends to monitor TV and radio shows for the airing of the ad and then contact Helen Cleveland with the details so that the Ad Council can do the appropriate follow-up.
CONTACT:
          Helene Cleveland
          Fire Prevention Program Manager
          USDA Forest Service
          hcleveland@fs.fed.us
Thanks for your help in getting this inappropriate ad completely removed from the airwaves.
Don Amador
Western Representative
BlueRibbon Coalition

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50Willys Members Profile Send Private Message Find Members Posts Add to Buddy List RCRC Club Member RCRC Vice President Joined: 16 February 2004 Location: Trinity, AL Status: Offline Points: 2914	Post Options Post Reply Quote 50Willys Report Post Thanks(0) Quote Reply Topic: SMOKEY BEAR ATV AD Posted: 27 April 2009 at 12:01pm
	BLUERIBBON COALITION ACTION ALERT! HELP AD COUNCIL COMPLETELY REMOVE SMOKEY BEAR ATV AD FROM AIRWAVES Dear BRC Action Alert Subscriber, As many of you know, in 2008 the Ad Council was promoting its infamous Smokey Bear ATV Ad Campaign that basically told OHV riders that in order to prevent wildfires they should just pack-up and go home...even if they had spark arrester mufflers and were riding in legal OHV areas. In the summer of 2008, BRC, AMA and other OHV groups requested that the ad be pulled. Thanks to those requests, the Ad Council pulled the Smokey Bear ATV ad. However, it appears that some TV or radio departments did not get the message. In the last few weeks, BRC has been getting a number of complaints from our members about the ad still being shown on several media outlets. Based on those concerns, BRC sent a letter on April 13, 2009, requesting the Ad Council review this issue. On Friday, April 24, they responded with a letter and a request for your help in tracking the unapproved airing of these ads. ********************************************************* April 13, 2009 BRC Letter to Ad Council http://www.sharetrails.org/uploads/Smokey-Bear-ATV-Ad-April-2009/BRC-Letter-0001.pdf ******************************************************* April 24, 2009 Ad Council Response and Request for Help http://www.sharetrails.org/uploads/Smokey-Bear-ATV-Ad-April-2009/Ad-Council-Response-Letter.pdf ******************************************************* BRC is asking you and your friends to monitor TV and radio shows for the airing of the ad and then contact Helen Cleveland with the details so that the Ad Council can do the appropriate follow-up. CONTACT:** Helene Cleveland Fire Prevention Program Manager USDA Forest Service hcleveland@fs.fed.us Thanks for your help in getting this inappropriate ad completely removed from the airwaves. Don Amador Western Representative BlueRibbon Coalition
	Bob S. '96 Cherokee, 4.0L w/Auto Trans & locked D44s '99 Dodge 2500 CTD Tow Rig